Makeup
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
Makeup setting spray that dries within 3 seconds
Waterproof makeup remover with A dual–phase formula for sensitive eyes
Brand news: Evolution of a brand and AI in the service of beauty
Perfect concealer discovered for NIS 50: New product reviews
We tried the latest releases from brands like Kylie, M.A.C., Estée Lauder, and more. Here are four standout products that earned our "winning product" rating.
Brown mascara Is back: 80s revival with a twist
This holiday season, we’ve handpicked standout products: a perfect lipstick, affordable hair care, an outstanding concealer, a shared fragrance, and a unique mascara.
Luxury brands innovate: From skincare to home décor
Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.
Kylie Jenner debuts fragrance alongside new makeup products
Kylie Jenner expands her beauty empire with new product launches, highlighting her debut fragrance.
Shopping with a summer twist: Pinky blush, chic straw bag, and colorful swimsuit
Dive into summer with our top 7 picks for the season. Discover an Anine Bing straw bag, a new shade from Alo Yoga, a must-see swimsuit, and more, including a vacation-scented sunscreen.
Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv
A Parisian beauty experience, ocean-inspired jewelry, a tutu-inspired fragrance, perfect mascara, revolutionary eyeliner, and much more!
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.
New summer products that promise to infuse your body and soul
Tune in on this refreshing journey.
Affordable beauty in luxury territory: Beautycare chain arrives in the center
Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.
Maya Kay's oil or Anne Zivie's clay? Influencers' beauty products reviewed
We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.
