Makeup

Sephora Collection beauty products to be officially imported, sold in Israel - report

The stores will be opened in collaboration with Israeli beauty retailer Glam42 stores, which will be the official importer for Sephora’s in-house cosmetics line, Sephora Collection.

(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.
NYX

Limited edition makeup inspired by The Simpsons

L'Oréal Paris

New mascara that promises dramatic length

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours


New collection from Sacara: The perfect nude for everyone

Sacara introduces an upgraded makeup collection with improved quality. Prices have increased slightly but remain accessible. After testing every product, here are our top recommendations.


M.A.C's new serum-based foundation: The game-changer in skincare and makeup

This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.


Lancôme’s new makeup promises a natural finish

Lancôme launches a lightweight foundation with an innovative formula for an effortless look. The new formula combines skincare ingredients with long-lasting coverage.


Chanel mascara, Shiseido serum: 6 products that actually work

Despite the toll on our wallets, this time we are optimistic, positive, and only singing praises.


Perfect concealer discovered for NIS 50: New product reviews

We tried the latest releases from brands like Kylie, M.A.C., Estée Lauder, and more. Here are four standout products that earned our "winning product" rating.


Brown mascara Is back: 80s revival with a twist

This holiday season, we’ve handpicked standout products: a perfect lipstick, affordable hair care, an outstanding concealer, a shared fragrance, and a unique mascara.


Luxury brands innovate: From skincare to home décor

Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.


Kylie Jenner debuts fragrance alongside new makeup products

Kylie Jenner expands her beauty empire with new product launches, highlighting her debut fragrance.


Shopping with a summer twist: Pinky blush, chic straw bag, and colorful swimsuit

Dive into summer with our top 7 picks for the season. Discover an Anine Bing straw bag, a new shade from Alo Yoga, a must-see swimsuit, and more, including a vacation-scented sunscreen.


Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv

A Parisian beauty experience, ocean-inspired jewelry, a tutu-inspired fragrance, perfect mascara, revolutionary eyeliner, and much more!