Makeup

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris
URIAGE

Waterproof makeup remover with A dual–phase formula for sensitive eyes

IL MAKIAGE

Brand news: Evolution of a brand and AI in the service of beauty

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Huda Kattan faces backlash after reposting pro-Iranian regime video


7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Demi Moore named Kérastase Global Brand Ambassador

L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.

Demi Moore for Kerastase

Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

 Bar Refaeli

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Lip serum gloss enriched with minerals

The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.

NYX

Tivall launches Israel’s first vegan fish filet

Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.

Tivall

The beloved makeup brand will be sold in physical stores near you

After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.

Adah

Skincare myths it’s time to bust: What really works and what doesn’t

Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.

Skincare Routine.

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran