Makeup

New mascara that promises dramatic length

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.

L'Oréal Paris
Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours

A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover

L’Oréal Paris

Makeup setting spray that dries within 3 seconds


Waterproof makeup remover with A dual–phase formula for sensitive eyes

The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.

URIAGE

Brand news: Evolution of a brand and AI in the service of beauty

Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.

IL MAKIAGE

Huda Kattan faces backlash after reposting pro-Iranian regime video

Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Demi Moore named Kérastase Global Brand Ambassador

L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.

Demi Moore for Kerastase

Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

 Bar Refaeli

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Lip serum gloss enriched with minerals

The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.

NYX

Tivall launches Israel’s first vegan fish filet

Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.

Tivall