Makeup

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion
L’Oréal Paris

Makeup setting spray that dries within 3 seconds

URIAGE

Waterproof makeup remover with A dual–phase formula for sensitive eyes

IL MAKIAGE

Brand news: Evolution of a brand and AI in the service of beauty


The secret to the perfect jeans is to take one size up

Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.

 Let's do some shopping

The new travel secret: The brush that will save your hair on any flight

A portable hairbrush, a gel bronzer for a natural tan, "firework" mascara for a powerful look, and mango-flavored Tic Tacs: we've discovered the products that will make your summer perfect.

 DAFNI® Active

The product that meets your skin's specific needs

It can reduce pore visibility, blur redness, hydrate the skin, add radiance, balance oily appearance, and more. But what exactly is a primer?


Do you know the secret to perfect makeup? Now it also protects your skin

Smashbox's new generation of primers: Enhancing makeup and skin protection


First in Israel: Robotic station for makeup and skincare product matching and sales

The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.


Summer makeup 2024: 5 hot trends for the season

Get ready for a refreshing summer with all the latest trends, products, and deals. Ready to book your flight?


Simply wow: Yves Saint Laurent's iconic lipstick collection gets stunning new shades

Discover new offerings from Laline's skincare, IL MAKIAGE's eyeshadow, Wissotzky's chai collection, HOKA's latest running shoe, KidiWatch's kids' smartwatch, and SACARA's new makeup line.


Beyoncé unveils disco collection and more must-know products

Discover new products including a stress-relief saffron supplement, 3D-printed sports shoes, vegan footwear, Beyoncé's disco-inspired collection, a black kitchen trend, and even sheets with pockets.


Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists

Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.


Innovative solutions for thinning eyebrows? New products to transform your look

From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.