Makeup

Sephora Collection beauty products to be officially imported, sold in Israel - report

The stores will be opened in collaboration with Israeli beauty retailer Glam42 stores, which will be the official importer for Sephora’s in-house cosmetics line, Sephora Collection.

(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.
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Limited edition makeup inspired by The Simpsons

L'Oréal Paris

New mascara that promises dramatic length

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours


Glowing from the inside out: The ultimate glow secret revealed

The makeup brand MAC with refreshing news: A revolutionary lip balm and blush guarantee an effortlessly radiant look.

  The new products in the GLOW PLAY series of the international makeup brand MAC /

Gucci unveils new fragrance: From floral celebration to feminine elegance

New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!

 Gucci Flora Gorgeous Orchid

It's not too late: Tu B'Av gifts we'd love for ourselves

This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.

 Happy Tu B'Av

Kylie Jenner and Neta Alchimister launch the race for the perfect tan

Jenner introduces revolutionary 12-hour coverage makeup, while Alchimister offers a gradual self-tanning serum. Plus: Refreshing innovations in cosmetics and skincare for summer 2024.

 Kylie Jenner, Neta Alchemister

The secret to the perfect jeans is to take one size up

Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.

 Let's do some shopping

The new travel secret: The brush that will save your hair on any flight

A portable hairbrush, a gel bronzer for a natural tan, "firework" mascara for a powerful look, and mango-flavored Tic Tacs: we've discovered the products that will make your summer perfect.

 DAFNI® Active

The product that meets your skin's specific needs

It can reduce pore visibility, blur redness, hydrate the skin, add radiance, balance oily appearance, and more. But what exactly is a primer?


Do you know the secret to perfect makeup? Now it also protects your skin

Smashbox's new generation of primers: Enhancing makeup and skin protection


First in Israel: Robotic station for makeup and skincare product matching and sales

The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.


Summer makeup 2024: 5 hot trends for the season

Get ready for a refreshing summer with all the latest trends, products, and deals. Ready to book your flight?