Makeup

Sephora Collection beauty products to be officially imported, sold in Israel - report

The stores will be opened in collaboration with Israeli beauty retailer Glam42 stores, which will be the official importer for Sephora’s in-house cosmetics line, Sephora Collection.

(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.
NYX

Limited edition makeup inspired by The Simpsons

L'Oréal Paris

New mascara that promises dramatic length

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours


Artichoke fights cellulite: From kitchen staple to skincare star

New in stores: L'Occitane's revolutionary detox series for firming the body • Maybelline’s long-lasting eyebrow gel and new ice cream flavors • Latest launches in beauty, makeup, and culinary trends.

 L'Occitane

7 fashion finds we loved this week

From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.

 Fashion accessories

Gentle eye makeup remover with 99% natural ingredients

Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.

 Removing makeup

Top 5 makeup removers in Israel in 2024

The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.

 A woman is seen applying makeup remover (Illustrative).

Vegan liquid blush enriched with vitamin E

Maybelline's vegan liquid blush, enriched with Vitamin E, delivers a natural glow and long-lasting radiance for up to 12 hours.

 Maybelline Sunkisser

Your skin, but better: Leading brand launches innovative foundation

New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.

 Bobbi Brown's NEW Weightless Skin Foundation SPF 15

With over 100 new products: Lifestyle brand gets a makeover

The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.

 MILUCCA lipsticks

We won't rest until this blazer lands in our closet

A makeup remover that prevents lash loss, colorful sneakers, a perfect denim dress, a new unisex fragrance, and a pop-up by Vivi Bellaish—here are the top 7 items we loved this week.


The quest for the most precise foundation on the shelf

We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.

 Woman applying concealer

American makeup brand NARS opens seventh store in Israel

NARS brand expands in Israel, opening a new store in Ofer Grand Mall, Beersheba. Offering products at European prices, the 45 sqm store emphasizes professional makeup services.

 NARS store in Ofer Grand Mall, Be'er Sheva