Makeup
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
Makeup setting spray that dries within 3 seconds
Waterproof makeup remover with A dual–phase formula for sensitive eyes
Brand news: Evolution of a brand and AI in the service of beauty
Vegan liquid blush enriched with vitamin E
Maybelline's vegan liquid blush, enriched with Vitamin E, delivers a natural glow and long-lasting radiance for up to 12 hours.
Your skin, but better: Leading brand launches innovative foundation
New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.
With over 100 new products: Lifestyle brand gets a makeover
The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.
We won't rest until this blazer lands in our closet
A makeup remover that prevents lash loss, colorful sneakers, a perfect denim dress, a new unisex fragrance, and a pop-up by Vivi Bellaish—here are the top 7 items we loved this week.
The quest for the most precise foundation on the shelf
We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.
American makeup brand NARS opens seventh store in Israel
NARS brand expands in Israel, opening a new store in Ofer Grand Mall, Beersheba. Offering products at European prices, the 45 sqm store emphasizes professional makeup services.
Glowing from the inside out: The ultimate glow secret revealed
The makeup brand MAC with refreshing news: A revolutionary lip balm and blush guarantee an effortlessly radiant look.
Gucci unveils new fragrance: From floral celebration to feminine elegance
New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!
It's not too late: Tu B'Av gifts we'd love for ourselves
This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.
Kylie Jenner and Neta Alchimister launch the race for the perfect tan
Jenner introduces revolutionary 12-hour coverage makeup, while Alchimister offers a gradual self-tanning serum. Plus: Refreshing innovations in cosmetics and skincare for summer 2024.
