Skincare
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
A regenerative serum with exosomes for a daily anti-aging routine
New anti-aging series: Vitamin C, retinol and peptides in lightweight textures for daily use
Brand news
Brand news: The product that’s blowing up online has arrived
A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.
From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month
The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?
New protocol for wrinkle treatment
The French dermo-cosmetics brand Lierac is launching in Israel a new skincare series based on pure retinol, offering a two-step wrinkle treatment.
Daily cleansing series for face and body
The French dermo-cosmetics brand URIAGE launches a series of cleansing products for the face and body, combining thorough cleansing with preservation of the skin’s natural balance.
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
Myoglow reviews: Why is It trending in The United States of America?
Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend
Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.
Spots on the face? Veteran cosmetologist explains which treatment really works
Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.
Daily cleansing series for face and body
The French dermo-cosmetics brand Uriage launches a series of cleansing products for the face and body, combining thorough cleansing with preservation of the skin’s natural balance.
