Skincare

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET
Uriage

Serum and cream for a healthy-looking face

Roger & Gallet

New fragrance and grooming line for men from the french brand

Avoid strong soaps or aggressive exfoliation – they worsen dryness

The mistake we all make in winter – which worsens skin dryness


It’s not a home – it’s an experience: The collection that makes winter perfect

Blankets, slippers, and scents of patchouli and vanilla – Lalin’s new collection, the NIS 15 product that turns your shower into a home spa, and more new products.

Laline

The brand expands and launches a baby care product line

After years of specializing in textiles, the baby brand TAKE ME HOME by Elinor Koffler presents six gentle and healthy skincare products for sensitive skin.

Take Me Home

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

Brand news: After Julia Roberts, Victoria Beckham, and Kim Kardashian — now it’s your turn

A technological revolution, 40 years of fashion celebration, a perfume with a story, adding shine, nurturing babies, the Ono shake, and milk without cows.

Yaron Minkowski

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

Precisely now: The cosmetic treatments best done in winter

Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.

Winter is the ideal window for performing all deeper cosmetic procedures

Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration

Cotton candy and marshmallow as inspiration, a perfume that takes you on a journey to Greece, the pantyhose craze, the tastes of Amalfi in Israel, and much more.

 Lacoste

The new gadget everyone’s talking about: ULIKE has arrived in Israel

ULIKE, the global at-home hair removal brand, arrives in Israel with the ROSE 2-IN-1 device combining IPL hair removal and skin treatment. Learn what it offers and how it differs from clinic lasers.

ROSE 2 IN 1.

Microneedling without needles: We tried the new Korean skincare series

The REEDLE SHOT series brings the microneedling experience home in an accessible, convenient, and safe way for daily use.

 REEDLE SHOT

Skincare myths it’s time to bust: What really works and what doesn’t

Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.

Skincare Routine.

A product line for treating dry and cracked skin

The Bariéderm Cica series – for protection from dryness and cracks, soothing, and repairing damaged and irritated skin during the transitional season.

URIAGE