Skincare

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen

Korean skin often tends to be more sensitive to irritation from active ingredients, which is why an approach developed there of multiple layers of products in relatively moderate concentrations.

Korean beauty product trend: Why what works in Seoul does not always work in Tel Aviv


Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO

Everything you need for perfect winter skin: The skincare products that are a must

The skin suffers during the winter, and lightweight summer products no longer do the job. From intensive moisturizing products to anti-aging treatments – everything you need in the cold season.

Lierac Paris

The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.

SO.KO by Super-Pharm

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.

Bar Refaeli

Brand news: The product that’s blowing up online has arrived

A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.

Estée Lauder

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

New protocol for wrinkle treatment

The French dermo-cosmetics brand Lierac is launching in Israel a new skincare series based on pure retinol, offering a two-step wrinkle treatment.

Lierac

Daily cleansing series for face and body

The French dermo-cosmetics brand URIAGE launches a series of cleansing products for the face and body, combining thorough cleansing with preservation of the skin’s natural balance.

URIAGE

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE