Lifestyle

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
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The Korean device that conquered Instagram – and Hailey Bieber’s face too

"Popularity does not belong only to the biggest fields, the richest leagues, or the most familiar rules."

The sports that look unusual until the crowd arrives

Lee Petra Grebenau.

Designer Lee Grebenau conquers New York with an 18th-century tribute


In a season of joy, rethinking happiness: Lessons from the tightrope

“Stability is, in many ways, an illusion. Like a tightrope walker, we do not truly stand still - we remain upright by constantly adjusting and searching for balance.”

Forensic manufacturing: A retired FBI agent brings industrial precision to candles

"A retired FBI agent applies forensic rigor and industrial precision to craft safe, non-toxic, high-performance candles, ensuring transparency, quality, and a legacy of service in every product."

Spartan Shampoo Reviews: Don’t Get Spartan Root Activator Shampoo Till You‘ve Read This!

Spartan Shampoo nourishes the scalp, blocks DHT, and promotes thicker, healthier hair.

Anne Hathaway uses it – so we had to try

Anne Hathaway’s Shiseido serum arrives in Israel, with new launches: Safflower & castor haircare, Round Lab Korean skincare, Dr. Fischer curl cream, and oily skin cleansing foam.

Retinol serum for deep wrinkles and age spots, designed for women over 40.

The glasses everyone will be looking for this summer: 5 trends that change everything

Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.

Dolce & Gabbana Cat-Eye Trend.

From the kitchen to the living room: Meet the new brand combining natural marble

Marbella, Gatenio Marble’s new premium brand, brings marble beyond the kitchen with carefully designed furniture and accessories, making marble a material that tells a story in every space.

The MARBELLA brand, available at Gatenio Marble.

Eat this: The pajamas with the fries print conquered us

Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.

McDonald's pajama set, NIS 89.

From fracture to light: The home by a fireplace that became the most desired for brides

In an Ein Vered estate with Tuscan walls and antiques, Yehudit and Dudu Kadir created more than a home – a story of choosing light and joy amid dark times.

Casa Mancini.

The world’s most beautiful beaches revealed – and you won’t believe how close they are

Tripadvisor has unveiled its 2026 ranking of the world’s best beaches, featuring a new category. Greece stands out with two beaches topping the European list.

Isla Pasión, Mexico.

Yellow carpets: The impressive must-see mustard bloom

The fields and slopes of Gush Etzion are currently painted with a seasonal mustard bloom, yellow carpets providing a colorful and fragrant experience for all visitors.

Bloom in Gush Etzion.