Lifestyle

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.
On.

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

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The Korean device that conquered Instagram – and Hailey Bieber’s face too

"Popularity does not belong only to the biggest fields, the richest leagues, or the most familiar rules."

The sports that look unusual until the crowd arrives


Touches of nature: The trend arriving just in time for Passover

Ahead of Passover, the floral trend returns to homes - this time with a more balanced approach: Less clutter and more harmony, combined with advanced finishing technologies.

Calm Florals, Via Arcadia.

Following your own path: The source of energy we need to live happily

An outlook for life.

Ahead of Passover: Home design sales with discounts of up to 70%

Ahead of the Passover holiday, home design chains and studios are offering discounts of up to 70% on rugs, textiles, and accessories – an opportunity for a quick home upgrade without renovations.

ELLA DECOR Bedding.

When fabric becomes soft architecture: The silent revolution of luxury textiles in the bedroom

A festive pop-up that reminds us that while we may endure sleepless nights, at least we can ensure every minute of sleep is high-quality.

Israeli textile brand LINERA.

Ahead of Passover: Holiday collections, smart cookware and self-operating ice cream machine

An ice cream machine, new kitchenware from Golf&Co and Soltam, Ninja appliance, Seder plate by Magnus, colorful pitchers from KARE, and tools from HAY and Castro Home.

Castro Home launches a spring-Passover collection with four completely different aesthetics.

Refresh for Passover: Holiday sets and precise cooking and serving tools

Ahead of the 2026 Passover shopping season – a roundup of products for the holiday, from cooking and serving tools to care sets and bedding.

The roso MONO roaster, 129 NIS instead of 599 NIS.

When the home is both safe and bright: How to choose windows in a challenging era

Choosing the right window can combine natural light, views, and openness - with stability and safety, even during times when the home becomes our most protected space.

Design by Yehuda Ben Yeshay, courtesy of ArtPro Metal Developers.

The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv

Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.

NOAM HAZAN.

SmileSet reviews: Don’t buy Teeth Aligners & Impression Kit till you’ve read this!

"SmileSet offers affordable, professional-grade at-home teeth straightening with expert oversight."