Fashion

Sydney Sweeney presents: Sharp surge in sales for lingerie brand

Despite the chaos and criticism, Euphoria star's SYRN lingerie brand posts its strongest quarter since launch.

Sydney Sweeney wearing SYRN, her lingerie brand.
Brand news.

Brand news: Who got a facelift and what size determines

Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

Brand news.

Brand news: From the groundbreaking women to the perfume that dances


Which celebrity will dare to wear Or Luzon’s bra?

Exclusive: First glimpse of the capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba.

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Sculpting in white: The trend of extended corsets that changes the bride’s silhouette

Sculpted corsets are here to stay. Meet the cut that elongates the body, emphasizes the waist, and gives brides the look of a living work of art.

Nika Rehani

Dana Harel unveils Pixies SS27: Clean lines, a timeless feel

The Pixies collection for spring–summer 2027 by designer Dana Harel moves precisely along the line between precise minimalism and a deep statement, between soft femininity and an effortless presence.

Dana Harel

More than a veil: The headpiece trend taking over the bridal world

Head accessories are becoming the real stars of the season, offering a modern, bold and stylish interpretation of one of the oldest elements in the bridal look.

Galia Lahav

A few pennies and the beautiful striped dress of Shlomit Malka – yours

The comeback of Shlomit Malka, sponsored by the new job for the accessible fashion brand, brings with it summery and vibrant styling suggestions tailored to the season.

Shlomit Malka for  TwentySix

The new princesses: Royal dresses that redefine the clean look

Modern “princess” dresses prove that a combination of a sculpted silhouette and the right textures creates a look that is impossible to ignore.

Galia Lahav

Moran Tubul – wedding dress collection 2027 from Milan

Between the stone alleys of the world’s fashion capital and the architectural lines of one of the most beautiful cities in Europe, the 2027 collection of designer Moran Tubul was born.

Moran Tubul, 2027 collection

This is not just another store: Puma brings a completely new experience to Israel

With an investment of approximately NIS 1M, Puma launches an innovative concept store that combines sports, fashion, and technology, featuring hundreds of models and international collaborations.

Puma store at Big Fashion Glilot.

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza

Forget heels – spring’s hottest trend is already here

Flat shoes are making a big comeback in דpring 2026 – not as a compromise for comfort, but as a leading fashion choice, with ballet flats, loafers, and Mary Janes dominating runways and streets.

PURPLE, Riviera shoes, NIS 78.