Fashion

Sydney Sweeney presents: Sharp surge in sales for lingerie brand

Despite the chaos and criticism, Euphoria star's SYRN lingerie brand posts its strongest quarter since launch.

Sydney Sweeney wearing SYRN, her lingerie brand.
Brand news.

Brand news: Who got a facelift and what size determines

Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

Brand news.

Brand news: From the groundbreaking women to the perfume that dances


Brand news: The brand that doesn't break tradition and about female friendship

How do you achieve glass skin, who landed from Miami, the beauty secret from thermal waters, the perfume that intensified, and the pizza that surprises.

Furla

The rise of sustainable fashion: Why consumers are rethinking fast fashion

"Consumers are shifting away from fast fashion toward more sustainable choices, prioritizing quality, ethics, and environmental responsibility over cheap, disposable trends."

Bridal shoes you’ll want for your wedding walk

From delicate stiletto heels to bold platforms - ALDO launches its bridal shoe collection for Summer 2026, with prices starting at NIS 399.

ALDO Bridal Collection.

Starting this morning: 30% discount on the most coveted items of Alo Yoga

The activewear brand, ALO YOGA, is celebrating a birthday and there is definitely a reason for a particularly worthwhile discount party for fans of the brand.

Alo Yoga

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.

Hoka Mach 7.

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.

The platforms made a comeback and they are here, big time

Platform shoes were the ideal shoes that every woman had to have in her wardrobe a decade ago. Now they are back, and we found some especially great ones for you.

FitFlop for Originals - NIS 349.90

Nika Rehani’s 2026 collection: When classic meets innovation

Between dramatic dresses with impressive volume, and flattering, clean cuts – the collection offers every bride a way to express herself, with no less than several looks in one dress.

Nika Rehani