Beauty
The gold everyone is talking about: La Prairie launches essence based on pure gold
La Prairie presents the Pure Gold Revitalising Essence, a pure gold formula that combats hormonal skin changes, restoring radiance, vitality, and youthful glow.
Huda Kattan faces backlash after reposting pro-Iranian regime video
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
The shopping that will make you feel like a Disney princess
This week, we loved seven items that are a bit of everything: an edgy patent leather suit, lace garter tights, a playful yet comfortable bra, and more.
Radiant skin like after the first rain: Here’s how to achieve it
It’s time to give our skin what it needs with skincare products rich in natural oils, plant extracts, and deep nourishment that will restore its softness and vitality.
Inspiring initiative brings beauty to women in the north
For International Women’s Day: Hundreds of women in the North, including survivors and evacuees, will receive beauty treatments and care products through a special initiative.
Delta marks its next target: 20 Bath & Body Works stores in Germany
The Israeli company has secured the exclusive franchise to open Bath & Body Works stores in five European countries, starting with an online store and 20 locations in Germany.
Girls, no need to rush to Sephora: The big news for beauty lovers
Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.
Afraid of the tsunami? Now is the time to eat, cuddle, love, and care
Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.
The 7 items we loved most this week
Trends come and go, but this heel will always stay relevant.
Top five hair oils & serums in Israel in 2025
The products reviewed this week are the best of the best at protecting, healing, and encouraging healthy hair. They were ranked for their application, shine, and hydrating properties.
The 2025 beauty revolution: What we've been waiting for is finally here
Factory 54 Group launches a new beauty retail chain with a NIS 90M investment, bringing the most selective skincare, makeup, and fragrance brands to Israel for the first time.
Factory 54 unveils multi-million Shekel beauty chain
Investing NIS 90M, the group will open 12 stores with top global beauty brands, including first-time entries to Israel and a flagship in Ramat Aviv.
