Hasbara

Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion

For the past three years, the hasbara space has become a profession built on monetized integrity.

Clavicular is seen outside 424 during Day One of Paris Fashion Week - Menswear Spring/Summer 2027 on June 23, 2026 in Paris, France; illustrative
Directors Yuval Abraham and Rachel Szor receive the Special Jury Award for "Naza" during the closing ceremony of the 83rd Venice International Film Festival, Italy, September 12, 2026.

‘Hasbara’ is no magic cure for Israel’s image problems - opinion

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.

No Israeli has the right to risk the country’s national security - opinion

US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative

Israel must repair its strategic triangle with the US and American Jewry - opinion


Gilad Erdan: UN is a lost cause, serves Hamas’s interests

Former Israeli UN envoy Gilad Erdan said the UN will always have an anti-Israel majority and urged Israel to lead a global campaign to halt its funding.

 Gilad Erdan speaks to delegates after a voting on a US ceasefire resolution for the Gaza war during a UN Security Council meeting

Israel's 2025 budget boosts public diplomacy, transportation with major investments

The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.

 Foreign Minister Gideon Sa'ar at the EU-Israel Association Council in Brussels, Belgium. February 24, 2025.

'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion

It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book

IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.

 DORON SPIELMAN guides former US ambassador to the UN Nikki Haley on the Pilgrim Road excavation, 2020.

Israel advocacy is an additional Iron Dome for our national security - opinion

We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.

 An Iron Dome launcher fires an interceptor missile as rockets are fired from Gaza, in Sderot, Israel, May 10, 2023.

Israel ranked as most destabilizing country according to Global National Brands Index

In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.

 People rally for democracy in Israel before Israeli President Isaac Herzog is scheduled to address congress at the US Capitol building in Washington, US, July 19, 2023

Israel needs a new approach to 'hasbara' - opinion

We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.

 GIDEON SA’AR speaks at a ceremony welcoming him as the new foreign minister, this past November at the Foreign Ministry in Jerusalem. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension, the writer argues.

40 pro-Israel student leaders visit Jewish state for intense leadership trip

These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.

 The students pose for a photograph during a visit to the historic city of Hebron.

Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion

Why is Israel’s PR so bad?

 AMERICAN ACTOR Kevin Spacey visits the Western Wall last month. The writer wonders: Why is Israel’s PR so bad?

Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more

Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.

Foreign Minister Gideon Sa'ar attends the Israel Hayom security conference in Jerusalem, December 1, 2024