Cosmetics

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Bar Refaeli opens a store in the most sought-after location


The cosmetic secret that will really help you blur the wrinkles

How does botulinum toxin work to eliminate wrinkles? How long does its effect last? And is there also a cosmetic alternative that can really help blur wrinkles?

 are interested

Israeli innovations in international vision: A brand's story

From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.


Lifesavers: 10 products to combat this accursed dryness

We've tried and found ten successful solutions for dry and dehydrated skin, across all price ranges - from the most accessible to the luxurious.


Quick and efficient: Achieving smooth and radiant skin for the holiday

Passover symbolizes our freedom to be ourselves, glowing and radiant, despite recent challenges. Here's how to arrive at the holiday table without carrying the burdens of the past months.


Gold Lift: The cosmetic procedure revolutionizing beauty laws?

Celebrity cosmetic specialist, Keren Bartov, introduces Gold Lift treatment, offering non-invasive, long-lasting results.


Shopping recommendations for the religious sector: Perfect winter rugs and essential reads

Explore a diverse range of products from organic cosmetics to inspirational books, all tailored for the religious community's needs.


NARS makeup brand opened a new store in Haifa

Lilit Cosmetics, a new and additional store of the coveted makeup brand NARS in the Grand Canyon in Haifa with an investment of one ILS one million.

  The makeup brand NARS is opening a second store in Israel, this time in Haifa

YSL BEAUTY’s Rock 'n' Roll: A pop-up experience in Tel Aviv

Five beauty boons making waves in Israel's cosmetics scene


Maccabi Aesthetics network expands, establishes network of partners nationwide

First to join agreement is dermatologist Dr. Lehavit Akerman.

 On the right, Eli Pesach, Dr. Lehavit Akerman and Toni Cohen

The Blue & White brand collective supports the Israeli economy

The Blue & White Collective is a group of Israeli brands who joined forces to support the Israeli economy and encourage the purchase of Israeli brands during this difficult time since October 7.