Cosmetics

A moisturizing cream series that promises freshness even on the hottest days

Garnier’s new moisturizing cream series combines a light sorbet texture with active ingredients such as Vitamin C, hyaluronic acid, and salicylic acid for a fresh and radiant skin look.

Garnier
The new Lumi Bronze by L’Oréal Paris

Summer glow: A new bronzer stick

Cloudtopia by Maybelline New York

New mousse blush for an effortless, natural flushed look

“This is a well-formulated botanical nail care product with a thoughtful delivery mechanism and a sensible ingredient profile. It is not a clinical treatment and should not be presented as one.”

Orivelle reviews: Why is Orivelle Nail Fungus Pen trending in The United States?


Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Jelly primer with niacinamide and 24–hour hydration

The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.

Maybelline New York

L'Oréal Paris launches a new skincare series for a glass skin look

The new Glass Skin series by L'Oréal Paris promises smooth, radiant, and moisture-saturated skin in just three steps.

Glass Skin by L'Oréal Paris

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.

What do you do with the hairs that grow on women’s chins?

Many women over the age of 40 report the appearance of stubborn hairs in the chin area. Why does this happen and how can it be gotten rid of? An expert explains.

This is a real biological phenomenon that affects millions of women during menopause

Double-sided lip gloss for a defined and precise lip look

With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.

Double-sided lip gloss by BeautyCare

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab