Clothing
After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot
Israeli swimwear brand Gottex opens a new store in Kiryat Ata, its only dedicated branch in northern Israel, offering the full summer collections.
KARL STUDIO is expanding: Launching a new flagship branch in Midtown
From the mat to the street: Lululemon redefines what you wear to pilates
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Can you spot them on the labels? Eden Fines and Nibar Madar shine in this collection
Maskit, the Israeli fashion house, partners with the acclaimed fashion photographer Shay Franco — in their first joint collection, which places most of its focus on men’s and unisex clothing.
Rihanna and A$AP Rocky in a matching look that steals the show
The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.
Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season
From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.
After 5 years online: The accessible activewear brand opens its first store
After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.
No more clothing store: Ronen Chen transforms TLV MALL into an architectural space
The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.
Corduroy returns to the wardrobe – warmth, style, and depth with no effort
It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.
This blazer, with the cheap scarf in front of you – create the perfect shopping cart
A cozy wool scarf in a stunning shade, a brown suede blazer that sells out again and again, colorful handmade rings, a fabulous bralette, and three more items we loved this week.
Plan B celebrates two years: The brand that blurs the line between everyday and formal
Loved by influencers, Plan B marks its 2nd anniversary with a pop-up at Ramat Aviv Mall. The brand offers a smart wardrobe that blurs casual and formal, with collections updated every two weeks.
Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv
A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.
Your new bestie: How to incorporate this season’s star piece into every outfit for a perfect look
Cover story: The jacket is the star of autumn, and this season offers plenty of options for every style.
