Clothing
Maskit opens a new flagship store
The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.
For the first time in years: The beloved British brand returns to Israel
Not wearing it yet? This is the color that will take over closets in 2026
From the south to Washington: Minkowski’s anemone dress set to conquer an international stage
The 15 most beautiful dresses from Zara for the holiday
With the opening of the spring season and with it the Passover holiday, we dove straight into the online shelves of our longtime friend Zara, and gathered for you 15 festive purchase options.
The brand complex you won’t be able (or want) to leave
Factory 54’s new 2,000 m² Ramat Aviv space, inspired by Europe, showcases top brands with an investment of approximately NIS 30 million.
7 items we loved this week
An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.
The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio
The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
Don’t wait for summer – how to organize your closet and make room for light clothes
Extended time at home offers a chance to organize your closet, free space for lighter clothes, and create an efficient storage system to keep things tidy all summer.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?
Eat this: The pajamas with the fries print conquered us
Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.
