Branding

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

AUGUST 25, 2026|ByJAMES GENN, REUTERS

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.

Whining about the cost of living, continuing to wear Nike and Adidas

The Israeli consumer cries and pays, pays and cries, and simply refuses to give up on the big brands. Are we suckers or simply loyal?

JUNE 18, 2026|By NIR KIPNIS

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

Swift's company TAS Rights Management LLC told the agency in a filing on Wednesday the cursive "Swift" in Cathay Home Inc's logo closely resembles the singer's trademarked signature.

FEBRUARY 13, 2026|ByREUTERS

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

JANUARY 29, 2026|ByMEITAL SHARABI/MAARIV