Branding

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
A shopping mall

Whining about the cost of living, continuing to wear Nike and Adidas

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand


Pepsi Brand Introduces Zero after 30 Years of Separating from MAX

Israel Aligns with Global PepsiCo Design Change: Pepsi Max Rebrands as Pepsi Zero; Launches New Language and Appearance After 30 Years of Branding Evolution.

  After 30 years, the Pepsi brand separates from MAX and presents ZERO

Bringing a globally popular brand to succeed in the local arena as well?

Brands that have made the leap and those that haven't yet: What are the chances that we will see Primark and Starbucks in Israel?

 Food brands that came from America and failed to win the heart of the Israeli consumer

A combination of environmental quality and community support:

An idea that came to Ori Rise during a post-military trip has become over the years a thriving fashion company with brands that combine values of environmental quality and community support.

 Story Grand Haifa

The story of the Story network

An idea that emerged during a post-military trip to Brazil has become over the years a thriving fashion chain with brands that combine values of sustainability and environmental quality.

 The store of the 'Story' fashion chain in Yehud city

Kendall Jenner is more independent and free than ever

Chinese and Indian medicinal plants in beauty, upgraded iconic makeup, minimalist fashion, hair trends, expanding network, nurturing razor, global affordable meal.

  Independent and minimalist, the Calvin Klein collection /

The end of wrinkles? The clothes dryer that guarantees ironed clothes

The Beko brand launches a clothes dryer with advanced IronFinish technology, with the promise that the clothes that come out of it will look like after ironing.

  Are you also desperate (or desperate) like me from ironing? /

Kim Kardashian receives harsh criticism for selling expensive item

Kim Kardashian has a collection of Hermes bags. Now she is selling one of the brand's rare models and is asking for a very "modest" amount. Ready to find out how much?

 Kim Kardashian

The growth strategy of the Be Pharm chain: opens 3 new branches

As part of the strategy to expand its deployment all over the country, the Be Pharm chain opens three new branches that join the 96 active chain branches.

  Three new branches are opening in strategic locations for the pharmacy chain Be /

Savyon's Moses SHOP chain is expanding

Opens the 12th branch in the new shopping center in Savyon with an estimated investment of about NIS 1.2 million.


Office supply company 'Graffiti' launches new private product brand

Digital marketing links are being produced through an advertising agency that started work this month.

 Illustrative image of office equipment.