Beauty
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
Version updates and new scents: What’s new in the world of men’s fragrance
It’s not that we need these shoes, it’s that daylight saving time forced us
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
Did your nail break? The nail polish brand essie launches a fixing liquid coating
No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
The treatment everyone is asking about arrives in Modi’in
Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?
Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend
Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.
Gifts you should buy first for yourself, and if you have money left – also for others
We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.
Spots on the face? Veteran cosmetologist explains which treatment really works
Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.
Brand news: On the connection between coffee and design
Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.
Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty
This Israeli invention is every needle-phobic and bank manager-phobic woman’s fantasy
Hava Zingboim’s skin-tech brand has launched a product line with hyaluronic acid and a patent that enables it to penetrate the skin. The products promise to rejuvenate the skin's biological age.
