Advertising

Sell today, crash tomorrow: Marketing managers’ bloody trap – opinion

In Israel’s crazy reality, it is very easy to fall into the "buy now" trap. But the moment marketing relies solely on immediate discounts and promotions, brand value is eroded.

Election Day, Ofer Petah Tikva Mall.
Tal Jacobson, CEO of Perion.

An Israeli company is being sold for $420 million

STARLINK SATELLITES are pictured in the sky over a farm in the Almaty Region, Kazakhstan January 25, 2025.

Israeli ad tech company targeted Starlink internet users in suspected attempt at espionage

VISUAL DEPICTION OF A HACKER

Online ads helped deliver Israeli spyware to devices visiting Al Jazeera, 120,000 websites


Echo of the past: Israel's election broadcasts hit TV on Tuesday, but are they relevant? - analysis

It was a different time. Everybody watched the same station, giving the parties an opportunity today’s campaign managers can only dream of: reaching a broad audience in one place.

Naama Lazimi, a Member of Knesset and candidate in The Democrats party primaries, is seen at her campaign headquarters on the day of the party’s primary election in Tel Aviv, Israel, July 20, 2026.

Converse removes ad campaign criticized over KKK-esque imagery, issues apology

Lee Merritt, a civil rights attorney in Texas, criticized the company's apology in an Instagram post, saying that it “does not undo what the legal, marketing, and management departments went through.

US footwear company Converse issued an official apology after a new ad campaign drew criticism for KKK-esque imagery, September 23, 2026.

Likud files petition demanding Eisenkot's Yashar remove anti-Netanyahu campaign ads

Likud claims the videos present journalistic sources and Netanyahu’s remarks in a partial and misleading manner, amounting to “unfair interference” with the party’s election campaign.

Prime Minister Benjamin Netanyahu attends a Likud election campaign event ahead of the upcoming general elections, in Tel Aviv, September 17, 2026.

US Federal Trade Commission, 22 US states sue Amazon over allegedly illegal advertising practices

"Amazon has been able to generate billions of dollars in profits - at the expense of its auction advertising customers," the FTC stated in the suit.

View at the Amazon store sign at the Downtown Toronto.

WATCH: Likud compares anti-Netanyahu campaigners to school bullies in new election video

The campaign video's release comes following a KAN News report on Wednesday that Netanyahu is struggling to win back the seats his party lost in recent polls.

Israeli Prime Minister Benjamin Netanyahu casts his ballot at his party Likud's main polling station during primary elections ahead of Israel's general election in October in Jerusalem on August 17, 2026; illustrative

Papaya Gaming wins temporary stay after $719 million US judgment

Papaya said employees, suppliers, and players would remain unaffected as it places funds under court supervision pending the outcome of its US appeal.

Papaya Gaming’s offices in Tel Aviv.

Brigitte Bardot-funded campaign targets Israel's live animal shipments

One of Brigitte Bardot's final animal welfare initiatives has reached Israel, with a nationwide campaign opposing the live shipment of calves and lambs.

The Brigitte Bardot-funded campaign against the live animal shipment industry features 100 advertisements on buses nationwide, showcasing a photo of an animal taken from inside transport trucks. July 29, 2026.

Why Competitor ad research matters before running paid ads

Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.

“Competitor ad research shows what already works in the market, helping advertisers avoid wasted spend and build stronger, proven campaigns from the start.”

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion

A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?

Football fans glued to the TV to watch the Super Bowl ads

Times Square billboard targets PA 'pay-for-slay' policy

A billboard in New York’s Times Square spotlights the Palestinian Authority's pay-for-slay policy as Abbas advances a draft constitution for a future Palestinian state.

Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy