Adidas

Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee

Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.

Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
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7 items we loved this week

FUTSAL IS a growing phenomenon throughout Israel, with its unique blend of sport and cuture.

Futsal’s ‘Shefel Cup’ returns to Jaffa Port

 Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis.

Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis


It's suddenly hot here : 14 options for men's swimwear

The scorching season is already here, and we've curated a selection of men's swimwear, from basics to bold prints. Thank us later.


The shoe models of the major companies that you should know

Whether you're running in the park or on the treadmill at the gym, the shoe manufacturers: adidas, on, Sacconi, asics and Nnormal have shoe improvements that will upgrade your running.

 Sacconi, Triumph 21

Brands' rise and fall: The phenomenon behind trendiness

Unraveling the enigma of brand ascension and decline: Why do brands become cultural icons and what prompts their eventual downfall? Insights from a branding expert ahead of the upcoming conference.

  The Stanley cup and the Samba shoes. What made them a trend and when did it become too much?

Adidas introduces 4D FORWARD running shoe - 3X more movement

Sportswear giant Adidas launches the 4D FORWARD model with advanced technology, improved cushioning, and up to 23% energy return.


50 Years of Self-Expression: Adidas Originals' New Campaign

Adidas sneakers have stories. The brand's new campaign celebrates its Originals line with the message: "We Gave the World an Original You Gave Us a Thousand Back".


Adidas stores join the Carrefour Club customer club

Adidas stores under Electra franchise join Carrefour Club in Israel, offering highest accumulation rates among customer clubs. Exciting benefits await members in the diverse portfolio of brands.

 The new Carrefour Club credit card

Adidas CEO: Kanye West didn't mean antisemitic remarks

"I don't think he meant what he said and I don't think he's a bad person - it just came across that way," the CEO Adidas CEO said of Kanye's West's antisemitic remarks.

 Kanye West attends the Cincinnati Bengals game against the Los Angeles Rams at SoFi Stadium earlier this year. (Mark J. Rebilas-USA TODAY Sports)

Adidas to start selling off Yeezy merchandise at the end of May

The initial sale of some of the shoes marks the first time the products have been available to customers since Adidas terminated the partnership in October 2022.

 A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, US, October 25, 2022.

Adidas says it will sell off Yeezy shoes and donate proceeds to those ‘hurt by Kanye’s statements’

Adidas had agonized for months over how to deal with the Yeezy merchandise, at one point considering simply burning it.

 A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, US, October 25, 2022.

Kanye West marries Yeezy designer in private ceremony - report

The marriage between the two occurred not long after the rapper divorced Kim Kardashian last year.

 Kanye West attends the Cincinnati Bengals game against the Los Angeles Rams at SoFi Stadium earlier this year. (Mark J. Rebilas-USA TODAY Sports)