Strategy

How the online customer journey changed in 2026 (and what eCommerce brands need to do about it)

From search engines to AI assistants, the customer journey is changing rapidly – and brands must adapt their strategies to stay discoverable.

|ByIN COOPERATION WITH UAATEAM DIGITAL MARKETING AGENCY
AI assistant guiding an online shopper through product choices, symbolizing the changing eCommerce customer journey in 2026.
"Start-ups are using localized digital strategies to build stronger connections with audiences around the world."

Why start-ups are turning to localized social strategies to reach global customers in 2026

|ByIN COOPERATION WITH CRAIG LEBRAU
A strong GTM strategy turns products into market successes.

Why most go-to-market strategies fail before launch

Product Marketing expert Liliia Beliaeva shares why successful launches depend on strategy, audience understanding, and the ability to turn data and insights into real business decisions.

|ByIN COOPERATION WITH DANIEL ASHKENAZI
Attorney Michael Rabello, candidate for the State Comptroller seen at the Knesset, the Israeli parliament in Jerusalem, on June 1, 2026.

A complete lack of statesmanship: Rabello affair reveals Netanyahu's enduring blind spot - opinion

Despite what many perceive as a troubling departure from statesmanlike conduct, Netanyahu’s political standing has remained relatively stable.

|ByORI WERTMAN

Greg Abel era begins? Berkshire’s $4.3B Google buy hints at post-Buffett strategy

The move makes alphabet the conglomerate’s tenth biggest position and signals an unusual tech pivot by Buffett ahead of his planned retirement.

NOVEMBER 17, 2025ByJERUSALEM POST STAFF
A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, US, May 8, 2019.