Shoes

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG
Hoka Mach 7.

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

FitFlop for Originals - NIS 349.90

The platforms made a comeback and they are here, big time

PURPLE, Riviera shoes, NIS 78.

Forget heels – spring’s hottest trend is already here


Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

The 2026 comprehensive guide to footwear longevity: Expert preservation strategies

“In 2026, smart shoe care turns footwear from disposable fashion into a long-term investment that preserves value, comfort, and sustainability.”

It’s not that we need these shoes, it’s that daylight saving time forced us

The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.

H&M

Brand news: Who brought Venice to Israel

We discovered how you can jump to Amalfi, when nature enters the home, running on a cloud, the brand that put magic into a glass, taking care of female fighters, and the pizza that compensates.

ASICS

7 items we loved this week

An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.

Body Shop

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

Physicists pinpoint mechanism behind familiar basketball shoes squeak

Analysis showed that tiny regions of the rubber momentarily detach and reattach to the surface thousands of times per second

A woman sleeping with her shoes on

Fashionable comfort shoes at great prices

The comfort shoe brand Hush Puppies with a women’s collection that includes soft insoles, foot support, and flexible, lightweight soles.

The comfort shoe by Hush Puppies

Barefoot-style shoes: How walking the way nature intended can change you - and the world around you

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HOKA: A new running shoe to be worn by The Amazing Race contestants

The Clifton 10 model, which contestants of the new season will wear, offers an exceptionally dynamic and flexible structure that adapts to natural movement and enhances comfort over long hours.

HOKA Clifton