New products

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

& Other Stories.

Brand news: The Hermès family is expanding, and autumn will look different

Beauty news.

Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures


Back to the roots: Ferrari Launches the Amalfi V8 in Israel for NIS 2M

The new Amalfi replaces the Roma in the lineup as the Italian manufacturer’s entry-level model. The key figures: 3.3 seconds, 320 km/h, and even 4 seats.

The open Spider version requires an additional payment of NIS 250,000.

Tempo to import kosher wines from around the world at surprising prices

Tempo enters kosher wine importation for the first time and launches a new portfolio of approximately 40 wines from 13 international brands across 6 leading countries.

The Tempo group wines

We tested: Is the new Mexic️ana and Tabasco combination truly spicy?

The new collaboration features crunchy nachos and an especially spicy burrito, sold at the chain's locations throughout the football tournament season. And yes, it is indeed fiery.

Burrito Pollo Tabasco, Mexic️ana and Tabasco

We tasted the summer innovations

New sherbet popsicles, a pecan cone with a caramel core, Yotvata milkshake makes a comeback and nostalgic Mesibamba: All the products that recently landed on the shelves ahead of summer.

Ben & Jerry's new Waffle Cone Toffee Crunch, NIS 27.90

The problem almost no one talks about after childbirth – and the new solution coming to the market

Milk leakage during the night is a familiar phenomenon for many breastfeeding women. A new Israeli initiative seeks to offer a dedicated response that will allow mothers to sleep at night.

Avivit Myasnikov and her daughter

Schestowitz brings the best–selling matcha brand in the UK to Israel

Schestowitz has obtained the franchise for PerfectTed and will attempt to transform Japanese tea powder from a niche health trend into an everyday beverage in retail chains and coffee shops.

Schestowitz brings the best–selling matcha brand PerfectTed to Israel

Apple's official Pride band for the Apple Watch has landed in Israel

Ahead of International Pride Month, the iStore chain has begun marketing Apple's 2026 Pride Edition in Israel.

Apple Pride Collection

The cheapest pickup truck in Israel put to the test: The KGM Musso EV takes on the Negev

For the price of a Tesla Model Y, Korea’s KGM promises a 4x4 pickup truck with rare crossover-like comfort and genuine utility. Where does it excel, and where does it fall short?

Urban customers do not need the off-road capability and towing capacity of traditional diesel pickups. The electric Musso offers them a unique combination of a refined passenger vehicle and substantial hauling ability.

A new mascara promises lifted and curled lashes for up to 24 hours

The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.

Frida Uziel for Maybelline New York

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon