Men
Now men can enjoy it too: Sydney Sweeney launches boxer briefs
Sydney Sweeney’s Syrn drop now includes unisex underwear, marking her first male-focused collection—comfortable for adventures and cute for the morning after.
Not just boots: UGG changes direction with a new men’s collection
The brand every man who understands fashion has been waiting for has landed in Israel
Israeli football in 2026 – growth, trends and more
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Concerning: The supplements that may shorten men’s life expectancy
High levels of an amino acid common in concentration supplements may shorten men’s life expectancy, a new study finds, possibly helping explain the life expectancy gap between men and women.
A multi-billion dollar industry, now for men too: The hair removal market is changing
While it was once the exclusive domain of salons, today it is one of the fastest-growing markets in the world, shifting to personal and at-home use, bringing truly innovative solutions.
Tennis player Aryna Sabalenka says women facing transgender athletes 'not fair'
"The woman has been working her whole life to reach her limit, and then she has to face a man who is biologically much stronger. I don't agree with this kind of stuff in sport," Sabalenka said.
New fragrance and grooming line for men from the french brand
The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.
Women are not alone: The Israeli brand everyone’s talking about opens its doors to men
After seven years as a women-only brand, Under the Rock launches its first men’s jeans collection, with at-home fitting and a new couple-focused campaign.
The silent inflammation that harms male fertility – and the signs you're missing
New studies reveal a surprising link between sperm quality and heart disease, metabolic syndrome and even early mortality – and a Mediterranean diet can change the picture in just three months.
The AI era of shaving machines: Nano particles to enhance sharpness
Philips’ new premium shavers are ideal for sensitive skin, delivering a razor-close shave without sacrificing comfort or causing irritation.
From leather to coffee: 10 new men’s fragrances that will transform your holiday
For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.
Does testosterone therapy really improve sexual desire and physical performance?
More and more older men are considering testosterone therapy to improve strength, libido, and overall health — but research presents a complex picture of limited benefits versus notable risks.