Marketing
The strategy blind spot costing Israeli start-ups the US market - opinion
The very characteristic that gets a start-up off the ground, the preference for immediate tactical execution over long-term strategic planning, is a likely pitfall when moving to scale in the US...
After supermarkets and mobile services: Rami Levy is entering a new and surprising field
A 2,267% surge in demand for this profession
How Yaniv Tal builds digital audiences for international artists and public figures
Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior
At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.
Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing
WATCH: The Scholar - Insights from the Faculty of the Hebrew University Business School. In conversation with Professor Yaniv Dover, hosted by Maor Zaguri, Acclaimed Israeli Director.
US babycare brand under fire for sexualising children in viral marketing campaign
Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
The digital shift is here and businesses cannot afford to wait
The link as a market leader.
Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI
Led by Israeli tech veterans, Applift uses AI to help apps reduce marketing costs and climb App Store rankings.
From a small dream to major brands: the story of Itzik Gabay and OIG
Less hype, more results: How Nexus International became a $546M giant without ads
