Lego

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
Shoppers pick groceries at the Shufersal Deal supermarket in Katzrin, Golan Heights.

LEGO next to Cornflakes: Shufersal enters the toy market - is it really worth the price?

A still from an Iranian propaganda channel "Explosive Media" creates Lego AI propaganda video showing a shadowy figure causing senator Lindsey Graham's fatal heart attack, July 12, 2026.

Iran-backed Lego AI propaganda channel claims regime behind Graham's death, threatens Laura Loomer

Joint FIFA and LEGO event for the 2026 FIFA World Cup in Kiryat Ata.

Joint FIFA-LEGO childrens' event in Kiryat Ata brings 2026 World Cup experience to Israel


Let my people LEGO

He started with Tinkertoys, blocks and LEGO. “Everyone knew LEGO was my thing,” he noted. “I could sit and do LEGO all day.”

JEWISH MINIFIGURES.

Beresheet life-size LEGO replica spacecraft to be unveiled at LEGO Space Park in Tel Aviv

The structure was replicated to scale to match the actual size of the lunar lander that SpaceIL launched into space earlier this year.

LEGO Space Park advertisement

Ali Express pulls ‘Lego Nazis’ from site after outrage

The Lego set included WWII German SS troops as well as a model Hitler.

"LEGO Concentration Camp" by Zbigniew Libera, is pictured at the Jewish Museum in New York March 13, 2002. The sculpture is part of an exhibit called "Mirroring Evil: Nazi Imagery/Recent Art" which opens at the museum on March 17. The work of thirteen artists will be presented in the exhibit, which

Lego Builds Future In Middle East Amid Youth Population Boom

The Danish toy giant opens headquarters in Dubai in hopes of boosting sales.

Danish Crown Prince Frederik looks at a model of the Forbidden City made of Lego bricks at the Danish Cultural Center at the 798 art district in Beijing, China, September 23, 2017.

Lego artist showcases behemoth Lego sculptures in Tel Aviv port

The Lego art displayed in Tel Aviv took over 10,000 hours to create

Kenney's 'Growing Ideas' sculpture is built out of almost 400,000 Lego bricks. July, 25 2018

Deri sends kids from south, border communities to Lego Park

Justice minister Ayelet Shaked visited the park on Monday to greet the children, posting a picture on Twitter with her Lego portrait.

A group of children from the Gaza border area show off their Lego creations, 2018

Kids and adults ‘build the future’ at Lego Park in Holon

This year’s theme was “building the city of the future.”

Mosaics of famous Israeli women made out of Lego, on display at the event

Lego – it’s not just for kids

“I don’t remember ever not playing with Lego, but in recent years, my collection has gathered momentum. I now own famous buildings from around the world, such as Big Ben, the Sydney Opera House..."

CHILDREN ENJOY the Lego Park, but grown-up kids (adults) are also welcome to build there