Haircare

The new serum that strengthens hair from the root

Kérastase launches the scalp serum from the GENESIS series, which is designed to strengthen hair during periods of stress and tension and to help reduce hair loss and hair breakage.

Kérastase's new serum that strengthens hair from the root
“In a market driven by volume and marketing, true quality is defined by surgeon-led care, precision planning, and consistent long-term results.”

The Top 10 Hair Transplant Clinics in Turkey for International Patients

Parfois

Here are the 7 items we loved most this week

The Gloss Absolu sseries by Kérastase

Hair care and restoration series


L'Oréal Paris launches a new hair care series for thin and fragile hair

Elvive's new Growth Booster series offers a care routine based on Aminexil, Niacinamide, and Ginger, with shampoo, conditioner, and scalp serum.

Growth Booster by Elvive

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Supplements for strengthening and restoring hair and facial skin

Sequoia enters the world of longevity with solutions for restoring hair and skin after aesthetic treatments, combining advanced liposomal technology and research-based active ingredients.

Sequoia's supplements for strengthening and restoring hair and facial skin

Hollywood’s most talked-about star, Sydney Sweeney, to front Kérastase launch

The luxury hair care brand Kérastase is launching its globally acclaimed new line, Gloss Absolu, in Israel.

Sydney Sweeney, Kérastase's global ambassador

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

Top 10 hair transplant clinics in Turkey for first-time patients in 2026

A patient undergoing a detailed scalp examination before a hair transplant procedure.

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

Top 10 hair transplant clinics in Turkey highlight HairNeva for natural results

“Turkey’s hair transplant market is shifting toward natural results and medical quality.”

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week