Consumerism

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET
Satin pajamas by Femina, NIS 49.90–329.90

Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

Pear Beer, Shapira Brewery

Israel’s tastiest news and everything new on the shelves

A fashionable photographer

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback


Need help? Five recommended smartphones under NIS 2,000

We’ve gathered five recently launched smartphones under NIS 2,000 that offer excellent specifications and great value for money.

Smartphones in the store

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

The supermarket chain enters the world of delicatessens

The am:pm chain is launching Delicatizi – a new product line that includes fresh pastas, unique cheeses and gourmet pizzas.

am:pm’s delicatessen products

We reviewed 8 smart watch models for you

The timeless analog watches are joined by the smart models, and we bring you eight watches that combine style, health, and technology.

A sporty Chronomat watch by Breitling. Price: NIS 28,200

The ancient family formula that became a dietary supplement

A traditional North African formula made from the desert Artemisia Judaica plant is now in accessible capsules, offering natural digestive and immune support.

Mimi Herbs

Nayax celebrates two decades of cashless innovation

Nayax processes over 3.5 billion transactions a year, across 120 different countries.

Children playing with an unattended machine

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

A new brand of accessories for Apple products in Israel: iConic

The new accessory brand iConic by iCon Group has launched in Israel and will initially be offered at the iDigital chain. The brand includes cases, chargers, and cables for Apple products.

iDigital

SG Group launches the CHiQ television brand in Israel

SG Group is launching the international television brand CHiQ in Israel, with six new series that will cover the entire price range – from entry-level models to premium ones.

A CHiQ television

Sterimar: The product that treats allergic rhinitis and colds

Just in time for all the allergic symptoms of fall and the colds of winter – a product suitable for children and adults, effective in reducing nasal congestion.

Sterimar

Merkaza: The shopping center that turns shopping into a family outing

The northern shopping center combines fine dining, home design, global brands, and attentive service—offering good food, surprising finds, and a touch of freedom.

Merkaza