Ahead of the Purim holiday, the food and beverage chains are launching special editions and festive collaborations intended mainly for children and families.
Burger King Israel is launching a joint move with the animation brand "Teenage Mutant Ninja Turtles". As part of the move, the kids’ meals will include collectible characters inspired by the new series "Tales of the Teenage Mutant Ninja Turtles", alongside specially designed limited-edition crowns. The collection includes Leonardo, Raphael, Donatello, Michelangelo and Master Splinter. The meal, which includes a main course of choice, a side, a drink and a toy, is sold starting from NIS 33. The stock is available for a limited time in branches and in deliveries.
At the same time, Yotvata Dairy from the Strauss Group is launching a festive Purim edition of its personal milk drinks. The edition includes 250 ml bottles in chocolate milk, banana and banana punch flavors, in colorful designs inspired by the holiday. The bottles are intended, among other things, to upgrade mishloach manot, and constitute personal items adapted for distribution.
Yotvata’s Purim edition was first launched in 2023 and was successful, and this year the company is expanding the move to three of the most popular products in the personal category.