Beauty lovers in Israel have something to look forward to: Rare Beauty, the internationally renowned cosmetics brand founded by Selena Gomez, is officially arriving in Israel through the Be Pharm chain.
Starting in August, a selection of the brand's makeup and skincare products will be available at selected Be Pharm branches and through the retailer's mobile app, with nationwide next-day delivery.
The lineup includes liquid and powder blushes, lip oils, matte lipsticks, highlighters, primers, eyeshadow sticks, and skincare products from the Find Comfort collection.
Known for its high-performance formulas, natural-looking finishes, and inclusive shade range, Rare Beauty has become a global favorite and will now be available to Israeli consumers.
Golbary and Dror Kontento unveil new eveningwear collection
Golbary has teamed up once again with designer Dror Kontento to launch a new eveningwear collection that combines classic elegance with contemporary styling.
The collection features evening gowns, tuxedo suits, skirts, trousers, blouses, and vests in timeless black-and-white tones, accented with lace, embroidery, sheer fabrics, and flattering silhouettes.
Designed for weddings, pre-wedding celebrations, mothers of the bride and groom, bar and bat mitzvahs, and other formal occasions, the collection aims to offer designer fashion at accessible prices.
Prices begin at NIS 259.90 for skirts, NIS 299.90 for blouses, trousers, and vests, NIS 399.90 for jackets, and NIS 449.90 for dresses.
Available at Golbary stores and online.
ROSO, the private label of COOK AND BAKE, has introduced its Summer 2026 collection, featuring cookware, bakeware, and kitchen accessories in seasonal shades of mint green, lagoon blue, and raspberry pink.
The collection includes pots, pans, roasting dishes, storage containers, kitchen utensils, servingware, water bottles, and kitchen textiles, allowing customers to create either a coordinated look or mix different colors.
Prices start at NIS 30.
Available at COOK AND BAKE stores, selected retailers, and online.
As part of the launch promotion, valid through September 13, customers can receive discounts of up to 60% on cookware and up to 50% on kitchen accessories, subject to the promotion's terms.
Beauty brand GA-DE has introduced ICON CLOUD, the newest addition to its ICON fragrance collection.
The women's fragrance opens with bergamot and orange, followed by lavender and orange blossom, before settling into warm notes of musk, cedarwood, and woods.
Presented in an elegant white bottle, ICON CLOUD carries a recommended retail price of NIS 219 and is available through selected pharmacy chains and GA-DE's online store.
LILI by Careline has expanded its fragrance range with Vanilla Cloud Extract Parfum, featuring an Extract Parfum concentration designed for long-lasting wear.
Developed in France, the scent blends Madagascan vanilla with coconut, peach, peony, tonka bean, caramel, and amber to create a sweet, powdery fragrance with a warm finish.
The fragrance is sold in a 100ml bottle with a recommended retail price of NIS 299 and is available through pharmacy chains and Careline's website.
SodaStream and Paneco introduce at-home cocktail kits
SodaStream has partnered with online liquor retailer Paneco to launch a limited-edition series of cocktail kits that make it easy to prepare drinks such as Gin & Tonic and Aperol Spritz at home.
Each package combines a SodaStream sparkling water maker with the spirits and ingredients required to prepare the featured cocktails.
Prices start at NIS 379 for a kit that includes a SodaStream Art machine and cocktail ingredients.
Available through Paneco's website.
Swiss teeth-whitening brand POP has entered the Israeli market exclusively through Super-Pharm, supported by a campaign featuring Michelle Peretz, Inbal Raz, Tom Barazi, and Idan Hagever.
The brand's peroxide-free PAP+ technology is designed to whiten teeth without causing sensitivity while delivering visible results from the first use.
The launch includes seven-day whitening strips and a portable whitening pen for targeted stain removal, available in several flavors.
The campaign rolled out across social media during July.
Available at Super-Pharm stores and online.
JACK KUBA has expanded its Summer collection with its first men's swimwear line, inspired by Italian style and made from premium quick-drying fabrics.
The collection features a variety of colors and prints designed for the beach, pool, and summer vacations.
Prices start at NIS 178.
Available at JACK KUBA stores and online.
La Roche-Posay has launched its ANTHELIOS UVSPORT collection for Summer 2026, developed for athletes and outdoor enthusiasts.
The SPF 50+ range offers broad-spectrum UVA and UVB protection while remaining resistant to sweat and sand. The products feature lightweight textures designed for comfortable wear during physical activity.
The collection includes a lotion, a transparent spray, and a sunscreen stick designed for use during running, cycling, hiking, and outdoor training.
Prices range from NIS 109.90 to NIS 149.90.
Available through pharmacy chains, pharmacies, and online retailers.
L'Oréal Paris has added four nude shades to its Infallible Laque Resistance lipstick range.
The formula delivers glossy color, full coverage, and up to 16 hours of wear while featuring a precision applicator for even application.
The new shades - Smoky Pink, Natural Beige, Almond Nude, and Romantic Pink - join the existing lineup and are designed for both everyday and evening looks.
Recommended retail price: NIS 70.
Available at pharmacy chains, Hamashbir department stores, and selected perfumeries.
Personal note: These lipsticks are exceptionally long-lasting, and it's always refreshing to come across products that genuinely deliver on their promises while providing impressive all-day performance.
Coinciding with its global launch, Super-Pharm is introducing the first body sunscreen from Korean skincare brand Beauty of Joseon to the Israeli market.
The SPF 50 lotion is formulated with moisturizing ingredients, absorbs quickly, is water-resistant, and provides high-level sun protection without leaving a white cast.
The product adds to the brand's expanding skincare lineup.
Recommended retail price: NIS 89.90.
Available at selected Super-Pharm branches and online.
Dr. Fischer has launched a new SPF 50 mineral facial sunscreen as part of its Ultrasol line.
Formulated with 100% naturally sourced zinc oxide, the sunscreen is designed for sensitive skin and provides broad-spectrum UVA and UVB protection while leaving a matte finish without white residue.
The formula also contains vitamin E, green tea extract, and pongamia tree extract, offering up to 24 hours of hydration. It is water-resistant, suitable for sensitive eyes, and can be worn under makeup.
According to consumer testing, most users reported improved hydration, fast absorption, a pleasant texture, and softer-looking skin.
Recommended retail price: NIS 70.90.
Cooky, a Shestowitz brand, has expanded its Easy Cover range with elastic aluminum food covers designed to fit pots, bowls, and serving dishes.
The covers help retain heat and keep food fresh without trimming or adjustment, making them suitable for entertaining, Shabbat and holiday meals, as well as everyday use.
The product is sold in packs of 15, with prices ranging from NIS 5.90 to NIS 12.90, and is available at supermarkets and retail chains nationwide.
Master Chef has introduced two additions to its Asian food range: A Thai-style green chili sauce and EXTRA CRUNCH Japanese-style panko breadcrumbs.
The green chili sauce is suitable as a seasoning, stir-fry sauce, or dipping sauce and pairs well with chicken, fish, meat, vegetables, and wok dishes.
The EXTRA CRUNCH panko is available in white and golden varieties and is designed to create an especially crispy coating for chicken, fish, schnitzels, vegetables, and tofu, whether fried or baked.
The sauce is priced between NIS 14.90 and NIS 17.90, while the panko breadcrumbs are available for NIS 9.90–12.90.
All products are kosher under the Badatz Beit Yosef certification and are available at supermarkets nationwide.
"You brought us a piece of Israel": Embroidering Psalms project reaches U.S. communities
Artist Merav Shaked's Embroidering Psalms project continues to strengthen connections between Jewish communities in Israel and the United States.
During a recent visit to Chicago and Miami, Shaked presented the initiative through lectures, gallery talks, video art, and embroidery workshops.
The project brings together 154 women from across Israeli society, each of whom embroidered a chapter from the Book of Psalms in her own artistic style, creating a collective work centered on faith, memory, pain, and hope.
The initiative has since expanded into both an exhibition and an art book designed by Green Man Studio, with an English-language edition recently released.
Participants described the experience as an opportunity to encounter another side of Israel through art, tradition, and unity. Additional events are planned in Jewish communities across the United States.
Shamir Optical Israel has launched Essilor Stellest lenses, which have received FDA approval for slowing the progression of myopia in children.
Using HALT technology, studies found the lenses reduced myopia progression by an average of 71% over two years.
The lenses are intended for children following a recommendation from an ophthalmologist or optometrist and are also available as prescription sunglasses.
Recommended retail price: NIS 1,300 per lens.
Pixar takes over Dizengoff Center this summer
To celebrate the release of Toy Story 5 and the 20th anniversary of Cars, Dizengoff Center and Disney are hosting "Pixar at the Center" from July 21 through August 21.
The free event features interactive photo installations, an official pop-up store, custom T-shirt printing, activity passports with prizes, children's workshops, free Pixar movie screenings three times a week, and themed food stands on non-screening days.
Activities take place throughout Dizengoff Center in Tel Aviv, Sunday through Thursday from 11 a.m. to 7 p.m. and Fridays from 10 a.m. to 3 p.m.
Admission to all activities is free.
Midbarium, the desert wildlife park in Beersheba, has introduced two new attractions for the summer season: A Ninja Extreme obstacle course in partnership with Ninja Negev and water play areas with inflatable attractions and splash zones.
Alongside the park's animals and interactive exhibits, visitors can enjoy sports and adventure activities in shaded areas.
The Ninja course is operated by Ninja Negev's coaching team, while the water attractions are designed for children aged four and older.
Admission follows the park's online pricing schedule, and advance booking is required.
BBB launches Young Chef workshops
BBB is introducing Young Chef workshops throughout August in partnership with children's brand Cramel.
Designed for children aged 4 to 10, the workshops include preparing hamburgers, decorating a Cramel-inspired chocolate cake, and enjoying the finished meal with fries and a soft drink.
Each participant receives a chef's kit with an apron and hat, a Young Chef certificate, and a Cramel-themed gift.
Special workshops adapted for children with celiac disease will also be offered.
The workshops will be held at BBB branches nationwide throughout August.
Participation costs NIS 79 per child, with advance registration required.
