Bloating, heaviness in the stomach, the feeling that something isn’t working quite right – it’s one of the most common experiences in Israel, and one of the hardest to talk about openly. The Israeli dietary supplement brand GOOM has decided to address it, presenting a solution that looks completely different from anything you’ve known: Gummies.
FLOW is GOOM’s new product – soft chewable gummies with a refreshing orange flavor that combine probiotics and prebiotics in a single formula. The idea is simple but smart: Probiotics are the “good bacteria” our digestive system needs, and prebiotics are the “food” that allows them to thrive and function. The combination is designed to balance the digestive system from within, reduce bloating and stomach discomfort, and directly impact energy levels and vitality throughout the day.
The scientific foundation begins with the understanding that the digestive system is not just a “tube” – it is often called the body’s “second brain,” and the discomfort it creates directly affects mood, concentration, and daily functioning. At GOOM, the company chose to address this not with hard-to-swallow capsules or powders that mix into shakes, but with two gummies a day, no water required, easy to incorporate into any routine.
And speaking of routine – one of the biggest challenges with dietary supplements is consistency. GOOM, which defines itself as the only company in Israel with an entire supplement line produced in gummy form, built its brand around this idea: If it’s tasty and convenient, people stick with it. FLOW comes with no added sugar, no gelatin, is vegan and strictly kosher, and is made in Israel using only natural ingredients.
A box of 60 units costs NIS 249, while a two-month package of 120 units is offered at the same price.