It’s easy to miss the Fiori 41 Hotel on Tel Aviv’s Montefiore Street the first time you go there, because the eyes tend to focus on all of the amazing architecture and structure on the historic avenue.
Located in the historic “Heart of the City,” parallel to the more traveled Rothschild Boulevard, Montefiore Street is part of the UNESCO-designated White City.
Perhaps best known for the 1924-built Gogol House, now housing Hotel Montefiore, the street typifies the old and new of Tel Aviv and is now dotted with upscale dining venues and a plethora of boutique hospitality.
This brings us to Fiori 41, nestled on the side of the always busy Café Monti. Owned and operated by the Adam Hotel chain, which also boasts Tel Aviv’s Hotel 1935, as well as The Eve Eilat and Adam Boutique Eilat, Fiori 41 opened up last year after extensive renovations to an office building.
The hotel features approximately 53 rooms, including four on the first floor with spacious balconies and a view of the activity on the street below. The rooms are pleasant and decorated in a relaxing ambiance, with all of the amenities one would expect in today’s competitive tourism environment.
There’s a first-come, first-served underground parking for NIS 70 per night. But if you’re not so lucky, parking in an underground city lot around the corner will run you some NIS 200 for an overnight stay.
It might be more frugal to take the train to Tel Aviv and the light rail to the Yehudit stop, only a short walk away.
The biggest benefit of the hotel is its location. It’s close to everything.
Whether your destination is Rothschild, Nahalat Binyamin and the Carmel Shuk, Neve Tzedek, or the beach, you can walk there on flat ground or take the aforementioned light rail.
Or better yet, just stay on Montefiore Street and explore the wide variety of historic buildings.
Soaking in the Tel Aviv vibes at breakfast
Fiori 41 doesn’t have a dining room, so guests are given vouchers for breakfast at one of three neighborhood cafes: Monti downstairs (not kosher), Café Ben Ami, a long-standing kosher institution on nearby Nahmani Street, or Tamuz Café, an organic restaurant on Mazeh Street, also a short walk away.
Our breakfast at Ben Ami hit the spot, with eggs, croissants, and salad. We didn’t miss the usual buffet array you get at most hotels.
In fact, it was more interesting soaking in the Tel Aviv vibe, as everyone from cyclists to sun-bathers to families popped in to grab a challah or a freshly baked popover.
Fiori 41 also offers a couple’s treatment room with a wide range of massages that can be ordered upon arrival.
As a springtime introduction to their hotels, Adam Hotels is offering special prices through the end of June, with Fiori 41 from NIS 600 per night, Hotel 1935 from NIS 625 per night, the Adam Boutique Hotel in Eilat from NIS 1,000 for two nights, and the Eve Hotel in Eilat from NIS 950 for two nights.
Reserve soldiers receive an additional discount.
For a warm, inviting, affordable, and comfortable stay in Tel Aviv, with the city at your fingertips and footsteps, you can’t go wrong at Fiori 41.
The writer was a guest of the hotel. Book here: adam-hotels.com/fiori41/