Food and drink brands are moving quickly to meet demand from fans of the viral “dirty soda” with new products designed to make sipping part of the snack.
The viral “dirty soda” trend—mixing soda with flavored syrups, cream, and fruit add-ins—is gaining traction among chains.
Dunkin’ is testing 48-ounce (1.42-liter) cold beverage buckets in select Massachusetts and New Hampshire locations. The clear, branded containers include lids and straws and can be filled with classic beverages or “featured creations” like the Blueberry Cobbler Iced Latte. The limited-run, collectible buckets are double the size of Dunkin’s 24-ounce (710-milliliter) extra-large hot cups and 50 percent larger than its 32-ounce (946-milliliter) largest cold cups, are priced between $8 and $11, and have already sold out at some stores, according to Food Network.
Limited-time line called Swirled Soda
Cinnabon is introducing a limited-time line called Swirled Soda. Varieties include Saints & Cinnas, made with soda, vanilla cream, and Makara cinnamon, and Raspberry Revelations, made with soda, raspberry syrup, and a vanilla swirl, with availability through April 23. The company said the line was inspired by the trend’s popularity at chains like Swig, according to Delish.
Twizzlers has introduced limited-edition Twizzlers Straws, an edible candy straw for drinking and snacking. The Twizzlers Straws feature vanilla, lime, and coconut flavors to complement those mix-ins.
Fans have long used regular Twizzlers as makeshift straws, and the brand is leaning into that behavior. The new Twizzlers Straws are offered online through the Hershey’s shop website, via Gopuff in select cities, and at Hershey’s Chocolate World locations on specific weekends. The release follows other recent innovations from The Hershey Company, such as its Dubai-Inspired Chocolate Bar, signaling a cadence of novelty tied to snacking rituals.