The Shufersal Group has launched a new app for the Gold Gift Card, aimed at moving shopping vouchers and gifts to a more convenient and accessible digital platform.
The app brings together in one place all Gold vouchers and gift cards, along with benefits received from employers, family members, and friends. As part of this initiative, employees will be able to receive gifts directly on their mobile phones instead of physical cards and manage all entitlements and balances digitally.
In addition, the app allows users to purchase and send gift cards for any occasion, while adding personal elements such as a written dedication, a voice recording, or a video. It is also possible to create groups for joint gift purchases and quickly transfer vouchers and gifts between users.
The launch of the new service is accompanied by an advertising campaign featuring Yuval Scharf and Yiftach Klein.
The Gold Gift Card and other gift cards can be redeemed across a wide range of chains and stores, including the company’s branches, the online website, and the Be chain. Redemption is done directly from the mobile phone, and users can combine vouchers with existing promotions and discounts.